OutSmart Pro

Singapore’s first built-for-purpose exchange for out-of-home:

Programmatic trading for digital out-of-home (pDOOH) has truly arrived.

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OutSmart Pro starts with a simple premise:

It’s all about you.

Control

Control

You need speed and control over OOH (ability to start/ stop or increase/ decrease campaigns).

Impressions

Impressions

You think digital signage parlance, like “spots” and “loops” are passé; and you care more about audiences and impressions.

Data

Data

You need intelligence from OOH (data to inform your investment, from optimisation to attribution).

Location

Location

You think being location-based is important but being proximity-based is becoming even more important.

Invest

Invest

You invest in digital and you need synergies between OOH and your other digital investments, like mobile, social or search.

Responsive

Responsive

You want your OOH campaign to be more responsive, so you can take contextual advantage of situational triggers, such as the weather, times, activities and occasions; and even your budget.

With OutSmart Pro, it’s EASY.

Here, we put together 5 tips to help you buy programmatic DOOH smartly.

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1. Pick The Model That Fits You
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Do you value a hassle-free end-to-end friendly service from our in-house experts?

If so, then Assisted Service is the choice for you.

Our Sales team will manage your campaigns from planning through to execution and reporting as your briefs demand.

Or are you a seasoned programmatic buyer who wants speed and control, ie the ability to start/ pause/ resume/ optimise your campaign as required?

DIY service allows to you do just that, with the ability to self-serve through a cloud-based platform.

Both models offer:

 

• Flexibility

• A data-rich audience approach

• An affordable entry to digital out-of-home media

• Creativity that drives brand impact

Both models offer:

 

• Flexibility

• A data-rich audience approach

• An affordable entry to digital out-of-home media

• Creativity that drives brand impact

ASSISTED OUTSMART PRO SERVICE

ASSISTED OUTSMART PRO SERVICE

● Hassle free – we manage it for you!

● Rate protected, with lower rates for volume buys

● Audience targeting included

DIY OUTSMART PRO SERVICE

DIY OUTSMART PRO SERVICE

● Do it yourself!

● Rate protected, with lower rates for volume buys

● Audience targeting included

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2. Buy Programmatically Like You Do Online or Mobile
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Fit a Budget or Match a CPM?

Programmatic DOOH is traded on a Cost per 1,000 impressions (CPM).

The concept and the formula are very simple to understand and implement:

If your desired target is Impressions, to find out how much that costs, simply divide your desired impressions by 1,000 and then multiply that by the CPM.


The formula :

(Impressions/ 1,000) x CPM = Budget


To find out how many impressions your Budget yields, simply divide your budget by the CPM, then multiply the result by 1,000. 


The formula:

(Budget / CPM) x 1,000 = Impressions


Sign up to use our CPM Calculator to easily tabulate either the cost, CPM or number of impressions based on the chosen OutSmart Pro service.

3. Know Your Target Audience
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Be specific about your target audience to ensure your ads appear to your potential customers for optimal conversion.

When you activate an audience segment via a location data-driven platform, delivery is optimised automatically to the screens where the audience were recently located or transit through, as determined via mobile devices.

The level of granularity ranges according to:

• Your service industry or product category

• The geographical proximity of your brick & mortar stores or retailers to screens

• Your audiences’ real world activities, behavioural travel patterns and frequency

It’s a really smart way to minimise waste,
save time and optimise your media spend.

OutSmart Pro allows you to do just that with our proximity, behavioural, and vertical targeting tools, as well as the ability to select screens closest to your physical stores or retailers.

Select from our 19 Proximity Packs across the most popular audience segments.


Visit https://clearchannel.com.sg/proximity-packs/ for more information.

4. Geo Fence To Your Real World Places
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Buying DOOH programmatically is all about reaching your audience in the real world.

It would be more effective and intentional to deliver to your brand message where your audience live, work, play and shop.

Ask for screens close to your places of business, or your competitor’s.

5. Test, Measure & Optimize Your Campaign
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Identify your KPIs before launching your campaigns and agree on how you are going to measure its effectiveness.

Identify your KPIs, test, assess and optimise:

Awareness:
Go broad and all day long for Reach.

Path to Purchase Targeting:
Identify your custom audience and go for density.

Cost effectiveness:
Identify your custom audience, and desired time belt. Test for 1 week.
Assess the results, optimise and then resume.

With DIY OutSmart Pro Service, you will have access to a self-service dashboard to optimise performance.

• Monitor pacing of impressions served

• Pause your campaign and resume at a later time

• Adjust your targets (increase the number of screens or widen your custom audience targets)

• Set frequency caps to determine the duration of the display intervals of your creative visuals

So here you have it – 5 tips to get the most out of your programmatic DOOH campaign.

Ready to Get Started?

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