OutSmart Pro

Singapore’s first built-for-purpose exchange for out-of-home:

Programmatic trading for digital out-of-home (pDOOH) has truly arrived.

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OutSmart Pro starts with a simple premise:

It’s all about you.

Control

Control

You need speed and control over OOH (ability to start/ stop or increase/ decrease campaigns).

Impressions

Impressions

You think digital signage parlance, like “spots” and “loops” are passé; and you care more about audiences and impressions.

Data

Data

You need intelligence from OOH (data to inform your investment, from optimisation to attribution).

Location

Location

You think being location-based is important but being proximity-based is becoming even more important.

Invest

Invest

You invest in digital and you need synergies between OOH and your other digital investments, like mobile, social or search.

Responsive

Responsive

You want your OOH campaign to be more responsive, so you can take contextual advantage of situational triggers, such as the weather, times, activities and occasions; and even your budget.

With OutSmart Pro, it’s EASY.

Here, we put together 5 tips to help you buy programmatic DOOH smartly.

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1. Pick The Model That Fits You
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Which service should you use?

ASSISTED OUTSMART PRO SERVICE

ASSISTED OUTSMART PRO SERVICE

You want a one-stop solution.

Clear Channel will manage the buy for you from planning, optimising to reporting.

PRIVATE MARKETPLACE

PRIVATE MARKETPLACE

You want to deliver an omnichannel strategy
(customise deals just for you).

Clear Channel will create private deals via Hivestack or Vistar Media.

DIY OUTSMART PRO SERVICE

DIY OUTSMART PRO SERVICE

You want to take control of your campaign. 

You decide when you want to start or pause, increase or decrease your pDOOH campaign.

OPEN EXCHANGE

OPEN EXCHANGE

You want to deliver an omnichannel strategy
(bid for what you want).

You decide your choice of inventory and bidding price via Open Exchange.

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2. Buy Programmatically Like You Do Online or Mobile
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Fit a Budget or Match a CPM?

Programmatic DOOH is traded on a Cost per 1,000 impressions (CPM).

The concept and the formula are very simple to understand and implement:

If your desired target is Impressions, to find out how much that costs, simply divide your desired impressions by 1,000 and then multiply that by the CPM.


The formula :

(Impressions/ 1,000) x CPM = Budget


To find out how many impressions your Budget yields, simply divide your budget by the CPM, then multiply the result by 1,000. 


The formula:

(Budget / CPM) x 1,000 = Impressions


Sign up to use our CPM Calculator to easily tabulate either the cost, CPM or number of impressions based on the chosen OutSmart Pro service.

3. Know Your Target Audience
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Be specific about your target audience to ensure your ads appear to your potential customers for optimal conversion.

When you activate an audience segment via a location data-driven platform, delivery is optimised automatically to the screens where the audience were recently located or transit through, as determined via mobile devices.

The level of granularity ranges according to:

• Your service industry or product category

• The geographical proximity of your brick & mortar stores or retailers to screens

• Your audiences’ real world activities, behavioural travel patterns and frequency

It’s a really smart way to minimise waste,
save time and optimise your media spend.

OutSmart Pro allows you to do just that with our proximity, behavioural, and vertical targeting tools, as well as the ability to select screens closest to your physical stores or retailers.

Select from our 19 Proximity Packs across the most popular audience segments.


Visit https://clearchannel.com.sg/proximity-packs/ for more information.

4. Geo Fence To Your Real World Places
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Buying DOOH programmatically is all about reaching your audience in the real world.

It would be more effective and intentional to deliver to your brand message where your audience live, work, play and shop.

Ask for screens close to your places of business, or your competitor’s.

5. Test, Measure & Optimise Your Campaign
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Identify your KPIs before launching your campaigns and agree on how you are going to measure its effectiveness.

Identify your KPIs, test, assess and optimise:

Awareness:
Go broad and all day long for Reach.

Path to Purchase Targeting:
Identify your custom audience and go for density.

Cost effectiveness:
Identify your custom audience, and desired time belt. Test for 1 week.
Assess the results, optimise and then resume.

With DIY OutSmart Pro Service, you will have access to a self-service dashboard to optimise performance.

• Monitor pacing of impressions served

• Pause your campaign and resume at a later time

• Adjust your targets (increase the number of screens or widen your custom audience targets)

• Set frequency caps to determine the duration of the display intervals of your creative visuals

So here you have it – 5 tips to get the most out of your programmatic DOOH campaign.

Ready to Get Started?

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DUO Tower 3 Fraser Street #05-21, DUO Tower, Singapore 189352      
Tagore Drive 12 Tagore Drive #01-01 Habitat Warehouse, Singapore 787621      T +65 6715 9500 F +65 6715 9519

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