About

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OutSmart Pro, Singapore’s first purpose-built exchange for out-of-home, is a programmatic trading service for digital out-of-home.

Programmatic Digital Out-Of-Home (pDOOH) brings a viable and valuable new channel of flexible, creative, data-rich and affordable OOH inventory that benefits advertisers, agencies and consumers. 

pdOOH allows you to buy Clear Channel Singapore’s digital inventory from the same Demand Side Platforms (DSPs) that are trading online, mobile and other digital channels, making the promise of a frictionless digital ecosystem a reality.

OutSmart Pro allows us to fit into the established digital ecosystem. And it’s our job to convince you why digital budgets could be transferred to OutSmart Pro.

WHY OUTSMART PRO?



OutSmart Pro starts with a simple premise: It's all about you.

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You need speed and control over OOH
(ability to start/ stop or increase/ decrease campaigns).

  

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You think digital signage parlance like "spots" and "loops" are passe; and you care more about audiences and impressions.

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You need intelligence from OOH
(data to informyour investment, from optimisation to attribution).

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You think being location-based is important but being proximity-based is becoming even more important.

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You invest in digital and
you need synergies between OOH
and your other digital investments
,
like mobile, social or search. 

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You want your OOH campaign to be more responsive, so you can take contextual advantage of situational triffers, such as the weather, times, activities and occasions; and even your budget. 

DUO Tower 3 Fraser Street #05-21, DUO Tower, Singapore 189352      
Tagore Drive 12 Tagore Drive #01-01 Habitat Warehouse, Singapore 787621      T +65 6715 9500 F +65 6715 9519

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