What are the types of services?
Assisted OutSmart Pro Service
You want a one-stop solution.
Clear Channel will manage the buy for you from planning, optimising to reporting.
Private Marketplace
You want to deliver an omnichannel strategy
(customised deals just for you).
Clear Channel will create private deals via Hivestack or Vistar Media.
DIY OutSmart Pro Service
You want to take control of your campaign.
You decide when you want to start or pause, increase or decrease your pDOOH campaign.
Open Exchange
You want to deliver an omnichannel strategy (bid for what you want).
You decide your choice of inventory and bidding price
via Open Exchange.
What are the features?
Which service should I consider?
Add on services for your campaign
Measure the impact of your OutSmart Pro campaign against 5 KPIs
- Brand Awareness
- Brand Recall
- Brand Uplift
- Brand Opinion
- Purchase Consideration
Exposure-to-conversion
Target those who have seen your OOH ad and drive an action on mobile, moving one step closer to conversion.
How does OutSmart Connect reach my target audience?
Behaviours - Real-world places where your target audience may frequent.
Interests - Their mobile interests based on the categories of apps the target audience uses.
Intent - The target audience that displays online purchasing intentions related to specific categories.
How it works?
- Mobile device IDs are tracked for target audiences who are served advertisement via OutSmart Pro at relevant screens at bus shelters along their daily travel journeys.
- The same group of target audience are retargeted on mobile with banner ads (Tracking of CTR to webpage).
- Redirects to webpage/ app store to drive downloads when banner ad is clicked.
- Measure visits to the physical store (if any) after seeing OOH ad and mobile banner, attributing as footfall to store visits.
Vehicle Count
We are the first in Asia to include vehicle count in our LEXI video analytics solution. You can now target drivers and/ or the affluent and identify locations with high vehicle count in the past 30 days.
Accuracy
- Footfall (95% detection accuracy)
- Vehicle (95% detection accuracy, 90% vehicle type accuracy)
How it works?
-
Object recognition in real-time
- Footfall (silhoutte detection)
- Vehicle (passing vehicles - buses, trucks, cars and vans) -
Multiple long-shot frames taken over 30-minute periods
-
Privacy protection (PDPA compliant)
With OutSmart Connect, we can provide you with mobile device ID passback for remarketing.
- Pool of mobile device IDs captured at bus shelters where ads appeared.
- Pool of mobile device IDs captured for those who clicked-through banner ads and walked to stores.
- Remarket on mobile to drive promotions for repurchases or to sign on loyalty programmes.